MEASURING AND BUILDING A ROBUST BRAND EQUITY IN A COMPETITIVE MARKETPLACE

Understanding Diversified Approaches in Analysing Your Brand Worth and Brand Equity

Branding is an essential part of every company’s marketing toolkit. It allows a company to communicate its vision, values and voice over a wide variety of channels, including digital.

This workshop will help marketers understand the value of their brand now, the steps to take to build their brand and how they should measure its growth over time.

Through instruction, exercises and case studies, workshop participants will walk away with new insights about their brand and action points for starting their brand growth journey.